Inspired by nature
The principle that moves us in "La Terra e L'Albero" is to imagine and create products and accessories that make every day easier, create a balance between parents' needs and child's health and awake the ancient feeling of the physical touch. Our products' range promote common love paying attention to the scientific and pedagocic directions, and they are useful and natural.They do not separate but they join families and healthy children grew in a lovely environment.
A family company for families
We are Andrea and Lorenza, parents of Gabriele, Giulia and Giacomo and founders of La Terre a L'Albero.And this is where it all began, when we became parents. We were searching for products that would meet the needs of our children and us. Simple, practical but natural products. There was nothing like this available on the market. We thought about accessories that would help mothers and babies through pregnacy and breast feeding. Products that embrace and hug newborns.
In contact, in harmony
We thought about accessories that would assist mother and baby through pregnancy and breast feeding. Products that embrance and hug newborns, just like parents do. For example the Contè sling or the Abbraccio Luna cushion, two of our top selling products, created because we believe in the naturalness of physical contact and breast feeding.
Innovations and traditions
Can innovation embrance tradition? We always try to maintain the delicate balance between the two. We want to return to nature, something which society has been quick to move away from. This is why the splet husk range was developed, like the Schienafresca mattress, or the cushion/mini-mattress Ninneserene.
Craftsmanship and assurance
Our products are created in Italy by expert craftsmen. Every single element of the product undergoes rigorous quality control inspection and is then distributed to one of, what are today, 350 sales outlets all over Italy.
Spelt Husk: Spelt is a cereal with ancient origins, and has been cultivated since Celtic and Egyptian times. The husk is the outer casing that covers and protects the grain. It's thermoregulation properties mean it's cool in the summer and warm in the winter and works in harmony with every movement and position, helping you get a peaceful night's sleep. It also doesn't attract mites. The spelt husk is supplied.
Cotton, towelling and linen: natural and 100% italian: Raw cotton for production, with traditional non toxic colours for printed fabrics, produced throught a quality assured process. Linen using a traditional weave, raw linen washed and treated only with delicate softeners, while the white is naturally bleached. "Towelling that really dries", as someone told us. Our towelling has the right density to provide a higher level of absorbency. The colours are created using non toxic dyes.
Parents, families and specialists.
The family is always the docus point. So, aside from the products, we spend time with and listen to the problems and needs of families throught specialist organisations and in particular throught obstetricians. Our internal department of "In-formazione" is in constant contact with over 500 italian hospitals and consultants. Pediatricians and obstetricians use and recommend our products and help us to keep our products up to date practical and useful. Since 2007 we have been collaborating with obstetricians and Italian associations (Infomamma, Picoolepance, Massaggio infantile) to form meeting groups, to help couples make the step towards becoming a family.